Lucky Iron Fish

Lucky Iron Fish

Company Detail


Lucky Iron Fish Enterprise (LIFE) is a Canadian social enterprise dedicated to solving iron deficiency and anemia, a problem that affects 2 billion people worldwide and has devastating social and economic consequences. Established on December 12, 2012, they produce and sell the Lucky Iron Fish, which is a simple cooking tool that acts as a reusable iron fortifier. Their aim is to run a sustainable, scalable, and impactful social enterprise that makes the world a better and healthier place. Lucky Iron Fish is a certified B-Corporation and are in the top 10% of B-Corp certified businesses worldwide, reflecting their commitment to people and the planet. With their Buy-One-Give-One program, for each Lucky Iron Fish sold, they donate an additional fish to a family in need and distribute these Lucky Iron Fish with the help of non-profit partners.

Lucky Iron Fish office is located in Toronto.

Focus Areas

  • Maternal and child health
  • Nutrition
  • Food security

Lucky Iron Fish Projects

Partnership with World Vision Canada in Tanzania

Iron deficiency is a massive global problem. In Tanzania, anemia is rampant because of low consumption of iron-rich foods and other causes, with some areas seeing 70% of children 6-59 months old affected by it. Such alarming numbers mean that these children are likely exhausted, weak, nauseous, unable to focus and learn, and can’t muster the energy for normal childlike behaviour of play. With funding support from Global Affairs Canada, Lucky Iron Fish partnered with World Vision Canada’s ENRICH program to introduce 4,700 Lucky Iron Fish over the course of a year as a tool to help boost the iron in the local Tanzanian diets. The program is focused on children between the ages of six months and 59 months, and women of childbearing age.

Work in India through their Impact Fund (Buy One, Give One Model)

In some rural communities in India, health is not a priority for women. Many women focus on putting food on the table, bringing in income, and possibly educating their children, leaving health to be one of their last concerns. Sahara Aalhad, a local non-governmental organization (NGO) in Pune, India, is attempting to solve these complex issues with a holistic approach. They not only deliver medical interventions, but their programming also includes medical prevention and education, working to address gender-based violence and skills-based training. Their comprehensive services include nutrition, mentoring, and advocating for people dependent on substances and living with tuberculosis and HIV/AIDS, with specialized services for widows and children. Lucky Iron Fish has partnered with Sahara through their impact fund. They are working with Sahara to deliver health interventions within the community where rates of anemia are quite high.

Dragon’s Den

Lucky Iron Fish was featured on Dragon’s Den. And they were offered a deal!

Work Perks

  • Travel opportunities
  • Focus on diversity in hiring
  • Conference opportunities
  • Networking opportunities
  • Fun team!

Meet Some Team Members

Dr. Gavin Armstrong, Founder & CEO

Kate Mercer,Vice President Marketing and Communications

Ashley Leone, In-house Dietitian

Anne Pringle, Impact and Partnerships Manager

Top Values

  • Our company mission is that we are based on science and built on values
  • Empowering people to reach their full potential in an equitable way
  • Transparency
  • Commitment to impact

How to get involved with Lucky Iron Fish

How often does Lucky Iron Fish hire people?

It varies, but Lucky Iron Fish is moving towards hiring employees bi-annually.

And volunteers?

Lucky Iron Fish currently does not offer many volunteer opportunities.

Internship opportunities?

Lucky Iron Fish provides summer internships and placements. Interns typically work in the following areas:

  • Market research
  • Marketing
  • Partnership outreach/development
  • Opportunity to give presentations

Top Things Lucky Iron Fish Looks For

Lucky Iron Fish looks for people who have:

  • A passion for, and interest in, maternal and child health
  • An understanding of social enterprise/social impact
  • An ability to work on a diversity of projects – they are startup so their employees wear a few hats!

Advice for Candidates

Advice for candidates (for any job) who are interested in working for Lucky Iron Fish is to do a bit of research before having an interview with them. Check out their organization – their history and current work. It’s always great when candidates pose questions that show they have an active interest in maternal health, social enterprise and the work that Lucky Iron Fish does.