Specialist, Email Marketing

Fairfield, CT, USA
negotiable Expires in 1 week


The primary purpose of this position is to collabrate in the development, growth, strategy and execution of the email program; with a focus on growing the program which currently generates $3 million in annual revenue across the agency. This position will manage all resources necessary to successfully deploy agency email campaigns on-time and within budget while identifying and pursuing opportunities for improvement and optimization.

This position will assist in developing the strategic annual marketing plan and objectives with direction from the Director and Senior Management. Work with internal stakeholders to ensure supporters are being cultivated and stewarded to their highest levels of giving and that all channels are being maximized. Integration, collaboration and team-work are critical to the success of this position.

What You’ll Be Doing (Essential Duties)
Campaign Management: (30%)
• Oversee execution of email campaigns, which include campaigns to support our overall mission, sponsorship, emergency fundraising, and other agency initiatives.
• Support the development of campaign-level and overall segmentation strategies.
• Responsible for the following retention and welcome email engagement streams: one-time donor, recurring donor, sponsorship and mid-level giving
• Manage relationships with external partners
• Act as main liaison with internal stakeholders; gather goals and objectives of all campaigns and provide notifications of campaign status, as well as results and recommendations
• Ownership of review board process by acting as lead contact and knowledge base for email approvals
• Work with development and integration teams to ensure data capture, integrity, and provide best practices to digital advertising and production teams
• Lead campaign meetings including campaign kick-off, creative strategy and campaign status
• Serve as back-up to Telemarketing/SMS Specialist.

Support Strategy & Planning (30%):
• Utilize specialized knowledge of email marketing to manage complex tasks, programs and projects
• Identify and pursue opportunities to optimize email channel and elicit subscriber base and revenue growth to meet program plan
• Provide support in the following areas:
o Working and steering groups
o Managing project timelines
o Schedule and resources
o Develop and monitor KPIs
• Identify new revenue sources through email innovation and manage existing relationships

Program Analysis & Evaluation: (25%)
• Review vendor reports and develop ad hoc reports to benchmark and measure effectiveness of email marketing program
• Monitor key performance indicators (revenue, expense, and specific email metrics) to ensure tracking according to plan
• Responsible for individual email campaign performance results and analysis
• Identify donor, subscriber, and engagement trends utilizing data extracted from ESP and Save the Children’s CRM database
• Report monthly and yearly budget updates to key stakeholders

Emergency Fundraising: (10%)
• Responsible for supporting the development of emergency fundraising strategies and segmentation recommendations; oversee execution of emergency email deployments
• Expected to work after work hours or on weekends, on occasion, to support high-priority emergency response

Budget: (5%)
• Oversee payment processing of all invoices, including coding and submission to accounts payable; act as main point of contact for invoice processing matters
• Work with internal stakeholders to monitor and track spending; acquire statement of work agreements on behalf of internal stakeholders for new email project requests, when necessary
• Support Director and AVP on other projects, as needed and perform other duties as may be required

Required Qualifications
• High school diploma required
• Minimum of 3-5 years’ business experience preferred, non-profit experience a plus
• Experienced user of Email Service Platforms. Experian; CheetahMail preferred.
• Experienced user of Microsoft Office (Outlook, Word, Excel and PowerPoint)
• Technology savvy with solid understanding of the web, online marketing, direct marketing and best e-mail practices.
• Expected to work after work hours or on weekends, on occasion, to support high-priority emergency response
• Basic understanding of telemarketing retention and acquisitions campaigns
• Excellent verbal, written and interpersonal communication skills
• Proven success in making and executing on strategic operational decisions
• Proven ability to perform quality control and proofreading tasks
• Ability to work under pressure on a number of competing tasks
• Strong organizational, interpersonal and motivational skills.
• Strong multi-tasking skills.
• Ability to solve problems independently.

Preferred Qualifications
• Direct Marketing Agency experience preferred

What’s In It for You
• Aetna Medical and Dental insurance with a concierge service
• Health Care and Dependent Care Flexible Spending Account
• Vision Insurance
• Life insurance
• Employee Assistance Program
• Commuter Benefit Program
• Vacation and Sick leave
• Paid holidays

What makes us special!
• Generous Retirement Savings with matching company contributions of up to 8%
• Family Leave – 10 additional days of paid time off for you to use to care for your family members
• Additional Maternity and Paternity Leave – 30 days where parents can take additional paid leave (beyond short-term disability and FMLA) at the birth or adoption of a child during that critical first year!
• Critical Child Illness Leave – We hope you never have to use it, but we will provide an additional 30 days of paid leave per year should your dependent child be faced with a critical illness.
• Pet Insurance, Critical Illness Insurance, Identity Protection, Home, Auto and additional Life insurances
• Summer Fun Fridays – During the summer months, early release at 1:30 pm every other Friday!
• Volunteer Day – One paid day a year to support the causes that matter to you!
• Ergonomic Options – Every employee at our HQ offices has the option of a sitting/standing desk
• Leadership and Employee Development Training, including:
• Our remarkable in-house CORE, Senior Management Development, and Leadership Development Programs
• Language learning opportunities
• Continuous Improvement skill development programs
• Brown Bag information sharing sessions
• Work hard/Play hard! We make sure there’s ample opportunity for fun, engagement, and celebration while you work, such as networking events, March Madness, World Cup, Dodgeball Tournaments, Take Your Child to Work Day, Founder’s Day, and our annual Day of Service

Save the Children believes every child deserves a future. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.

Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom Save the Children is in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse. In addition, it is Save the Children’s policy to create and proactively maintain an environment that aims to prevent and deter any actions and omissions, whether deliberate or inadvertent, that place children at the risk of any kind of child abuse. All our representatives are expected to conduct themselves in a manner consistent with this commitment and obligation. Any violations of this policy will be treated as a serious issue.

We provide equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. Save the Children complies with all applicable laws.